My name is Irina (but you can call me Iri), a consumer goods Product Manager turned into Digital Product Manager and UX Designer. I have a background in Marketing (Trade Marketing and Product Manager) and, driven by my curiosity, I did a UX/UI Design Bootcamp to get a deeper understanding about user experience applied to the digital field.
It is all about placing people first, or don’t we create for them? If we develop things that people need, we will reach them. On the other hand, adding value to our products, we add value to the company.
As a Product Manager, I already understood the user centered approach, but the bootcamp gave me the tools and the process to understand better the digital field and gain knowledge about agile methodologies.
On top of all my professional background and studies, I enjoy spending my free time traveling (the world is so big!), going to the movies or to the theatre, and trying to help the planet searching for vegan and cruelty free products (among other things).
Blue Print
Competitive analysis
Market analysis
Research
Lean Survey Canvas
Surveys and Interviews
Usability Testing
Metrics (KPI, OKR)
Lean UX Canvas
User Persona
Empathy Map
User Journey
Affinity Diagram
Problem Statement
Brainstorming
Mind Map
Prioritize (e.g. Moscow)
User Stories
Value Proposition
Paper and pen
Card Sorting
Sitemap
User Flow
Flowchart
Wireframing
Testing
Brand Attributes
Moodboard
Atomic Design / UI Kit
Design System
Prototype Tools
Testing, always testing!